## What Good Enrichment Looks Like
### Basic
- Verified phone, website, address
### Advanced
- Decision-maker name and title
- Estimated email
- Business pain points
- Personalized pitch angle
## The ROI
| Approach | Response Rate | Revenue/100 Leads |
|----------|-------------|-------------------|
| Raw data | 1-2% | $500 |
| Basic enrichment | 5-8% | $2,500 |
| AI enrichment | 12-18% | $7,500 |
Spending 5x more on enrichment yields 15x more revenue.
Enrichment is the difference between "Dear Business Owner" and "Hi Sarah, I noticed your clinic..."
### Basic
- Verified phone, website, address
### Advanced
- Decision-maker name and title
- Estimated email
- Business pain points
- Personalized pitch angle
## The ROI
| Approach | Response Rate | Revenue/100 Leads |
|----------|-------------|-------------------|
| Raw data | 1-2% | $500 |
| Basic enrichment | 5-8% | $2,500 |
| AI enrichment | 12-18% | $7,500 |
Spending 5x more on enrichment yields 15x more revenue.
Enrichment is the difference between "Dear Business Owner" and "Hi Sarah, I noticed your clinic..."